Data-Driven Approach to Creativity with Human-Engaged Computing: From Big Data to Big Idea

演讲者:   麻晓娟，香港科技大学

时间:      2023年7月10日 10:00-11:00

邀请人:   李权

地点:      信息学院 1A200

摘要:

Understanding users -- their characteristics, needs, tastes, and contexts -- is a critical foundation for creativity in user-centered design. Conventional methods that collect user information and feedback through surveys and interviews are costly, and the results may not be easily applied to other designs. Designers thus rely on their intuitions and experiences to solve design problems. Advances in AI and big data technologies open the door to data-driven design. Through several case studies from different fields of design, we demonstrate the opportunities and challenges of involving human-engaged computing in the preparation, incubation, illumination, and revision of design, particularly in the aspects of task, data, model, and application. More specifically, we showcase that with designers and/or users in the loop, applying computational strategies to the design process enables systematic inspection of design space, broadened association of design materials, quantitative evaluation of alternatives of creative solutions, and prediction of user perception. We further share our exploration in supporting the scalability, adaptability, transferability, and explainability of our data-driven approach to creating engaging designs.

报告人简介:

Prof. Xiaojuan Ma is an associate professor of Human-Computer Interaction (HCI) and the associate head (research and knowledge transfer) at the Department of Computer Science and Engineering (CSE), Hong Kong University of Science and Technology (HKUST). She received the Ph.D. degree in Computer Science at Princeton University. She was a post-doctoral researcher at the Human-Computer Interaction Institute (HCII) of Carnegie Mellon University (CMU), and before that a research fellow in the National University of Singapore (NUS) in the Information Systems department. Before joining HKUST, she was a researcher of Human-Computer Interaction at Noah's Ark Lab, Huawei Tech. Investment Co., Ltd. in Hong Kong. Her background is in Human-Computer Interaction. She is particularly interested in data-driven human-engaged AI and Human-Robot Interaction in the domain of education, health, and design.